Android is reshaping the way people communicate. It’s in your phone or tablet, on your wrist, in your car, on your TV, in your camera, at your home, and at the store. It’s a new and almost unlimited landscape for app developers — welcome to the exciting world of Android everywhere!
Android gives you an open platform for developing any app you can imagine, and an open marketplace for distributing and montetizing your products to a large and growing user base. Whether you are starting a business or just have a great idea, Android has the platform, tools, and devices to make it happen.
Open platform for innovation
Android is an open platform that drives innovation in mobile communications and beyond.
Global partnerships and large installed base
Building on the contributions of the open-source Linux community and more than 300 hardware, software, and carrier partners, Android has rapidly become the fastest-growing mobile OS. To date, there are more than 200 million activated Android devices, and every day more than 550,000 new devices are activated in more than 137 countries and regions.
Android’s openness has made it a favorite for consumers and developers alike, driving strong growth in app consumption. In the third quarter 2011 alone, people downloaded more than 2.4 billion apps to their Android devices.
Rapid innovation
Android is continuously pushing the boundaries of hardware and software forward, to bring new capabilities to users and developers. For developers, the rapid evolution of Android technology lets you stay in front with powerful, differentiated applications.
Android gives you access to the latest technologies and innovations across a multitude of device form-factors, chipset architectures, and price points. From multicore processing and high-performance graphics to state-of-the-art sensors, vibrant touchscreens, and emerging mobile technologies such as Near Field Communication (NFC), Wi-Fi Direct, and face tracking — Android gives you an open platform for creating any app experience that you can imagine.
Powerful development environment
Android gives you everything you need to build best-in-class app experiences. It provides a single application model that runs everywhere, so you can deploy your apps to a wide range of devices, from phones to tablets and beyond. Across all devices, Android gives you consistent, powerful APIs to manage UI and take advantage of the hardware capabilities available on each device.
Open marketplace for distributing apps
Android Market is the premier marketplace for selling and distributing apps to Android users around the world. When you publish an app on Android Market, you reach hundreds of millions of customers in over 130 countries.
Your business, your customers
As an open marketplace, Android Market puts you in control of your business and makes it easy for you to manage how you sell your products. You can publish whenever you want, as often as you want, and to the exact set of customers you want — Android Market makes your apps available to your customers immediately.
Visibility for your apps
Beyond growing your customer base, Android Market helps you build visibility and engagement across your apps and brand. As your apps rise in popularity, Android Market gives you higher placement in weekly “top” lists and in promotional slots in curated collections, for steadily rising visibility. You can engage customers with rich, colorful product pages that feature app screenshots, videos, and user reviews, as well as cross-marketing links to your other products.
Flexible monetizing and distribution
Android Market offers a choice of monetizing options to meet your business needs. You can distribute your apps free or priced and you can sell in-app products for highest engagement and revenues after download. You control the pricing of your apps and in-app products — you can set and change prices at any time, even individually in local currencies around the world. On purchase, Android Market handles transactions in the buyer’s currency and makes payouts in your own currency.
After publishing, you can manage distribution of your app. You can distribute broadly to all markets and devices or focus on specific segments, devices, or ranges of hardware capabilities. Android Market provides the tools for controlling distribution and ensures that your app is available only to the users who you are targeting.
Developer Story: Robot Invader
Robot Invader chose Android as the launch platform for their first game, Wind-up Knight.
Hear from the developers themselves how Android helped them reach more than 100 devices with a single app binary, then iterate rapidly to ensure a great experience for users.
[Joko-Electronic]
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